Mcdonald's

McDonald's Corporation, American multinational fast food chain founded in 1940 by Richard and Maurice McDonald

McDonald's Founded in San Bernardino, California

1940

Richard and Maurice McDonald founded McDonald's as a restaurant in San Bernardino, California. They later transformed it into a hamburger stand.

McDonald Brothers Introduce "Speedee Service System"

1948

Richard and Maurice McDonald introduced the "Speedee Service System," expanding on principles of the modern fast-food restaurant.

Golden Arches Logo Introduced

1953

The Golden Arches logo was introduced at a McDonald's location in Phoenix, Arizona.

Ray Kroc Joins McDonald's

1955 Apr 15

Ray Kroc joined McDonald's as a franchise agent.

Ray Kroc Buys Out McDonald Brothers

1961

Ray Kroc bought out the McDonald brothers for $2.7 million.

McDonald's Files for Trademark on Name

1961 May 4

McDonald's first filed for a U.S. trademark on the name "McDonald's" with the description "Drive-In Restaurant Services."

McDonald's Files for Trademark on Double-Arched "M" Symbol

1961 Sep 13

McDonald's filed for a trademark on a new logo—an overlapping, double-arched "M" symbol.

Golden Arches Replace Speedee as Mascot

1962

The Golden Arches replaced Speedee as the universal mascot.

Ronald McDonald Introduced

1963

Clown mascot Ronald McDonald was introduced to market the chain to children.

Original San Bernardino Restaurant Torn Down

1971

The San Bernardino restaurant was eventually torn down.

McDonald's Moved into Oak Brook Facility

1971

McDonald's moved into the Oak Brook facility from an office within the Chicago Loop.

First Drive-Thru Introduced in Sierra Vista, Arizona

1975

The first Drive-Thru, Auto-Mac, Pay and Drive, or "McDrive" was first introduced in Sierra Vista, Arizona.

McDonald's Enters NASCAR Cup Series

1977

McDonald's entered the NASCAR Cup Series, sponsoring Richard Childress for one race.

First Drive-Thru Restaurant in Britain Opened

1986

The first such restaurant in Britain opened at Fallowfield, Manchester.

First PlayPlace Introduced in the US

1987

The first PlayPlace with the familiar crawl-tube design with ball pits and slides was introduced in the US.

Michael Jordan Became First Celebrity to Have McDonald's Value Meal Named After Him

1992

Basketball player Michael Jordan became the first celebrity to have a McDonald's value meal named after him, called the "McJordan."

McDonald's Became Full-Time Sponsor for No. 27 Junior Johnson & Associates Ford

1993

McDonald's became the full-time sponsor for the No. 27 Junior Johnson & Associates Ford, driven by Hut Stricklin.

McDonald's Began Banning Smoking

1994

McDonald's began banning smoking in its wholly owned restaurants.

McDonald's Attempted Hearth Express

1994

McDonald's attempted Hearth Express, a prototype specializing in homestyle takeout meals, but closed in only one year.

St. Jude Children's Research Hospital Received $1 Million Winning McDonald's Monopoly Game Piece

1995

St. Jude Children's Research Hospital received a $1 million winning McDonald's Monopoly game piece.

McDonald's New Zealand Relaunched Georgie Pie

1996

McDonald's New Zealand partially relaunched the Georgie Pie fast food chain it bought out.

McDonald's First Tested "E-Clerks"

1999

McDonald's first tested "E-Clerks" in suburban Chicago, Illinois, and Wyoming, Michigan.

McDonald's Owned a Small Share of Aroma Café

1999

McDonald's owned a small share of Aroma Café.

McDonald's Introduced "Forever Young" Brand by Redesigning All of Its Restaurants

2006

McDonald's introduced its "Forever Young" brand by redesigning all of its restaurants, the first significant redesign since the 1970s.

McDonald's Fully Divested from Chipotle

2006 Oct

McDonald's fully divested from Chipotle through a stock exchange.

McDonald's Sold Boston Market

2007 Aug 27

McDonald's sold Boston Market to Sun Capital Partners.

McDonald's Malaysian Operations Lost Lawsuit to Prevent Another Restaurant from Calling Itself McCurry

2009 Sep 8

McDonald's Malaysian operations lost a lawsuit to prevent another restaurant from calling itself McCurry.

McDonald's Recalled 12 Million Shrek-Themed Drinking Glasses

2010

McDonald's recalled 12 million of its promotional Shrek-themed drinking glasses due to traces of cadmium in the paint of the glass.

McDonald's Began Partnership with Chip Ganassi Racing

2010

McDonald's began its longest partnership with a team at Chip Ganassi Racing, sponsoring the No. 1 Chevrolet driven by Jamie McMurray.

McDonald's Pledged to Phase Out Pork from Facilities That Use Gestation Crates

2012

McDonald's pledged to phase out pork from facilities that use gestation crates.

McDonald's Monthly Sales Fell for First Time in Nine Years

2012 Oct

McDonald's monthly sales fell for the first time in nine years.

McDonald's to Open Vegetarian-Only Restaurants in India

2013

McDonald's stated it would open vegetarian-only restaurants in India.

McDonald's Shut Down McResource Website

2013 Dec

McDonald's shut down the McResource website amidst negative publicity and criticism.

McDonald's Quarterly Sales Fell for First Time in Seventeen Years

2014

McDonald's quarterly sales fell for the first time in seventeen years.

McDonald's Suspended Operations in Crimea

2014

McDonald's suspended operations in its corporate-owned stores in Crimea after Russia annexed the region.

McDonald's Australia Declared They Would Strive to Eliminate Caged Eggs

2014 Sep

McDonald's Australia declared they would strive to eliminate caged eggs by 2017.

McDonald's Closed Down 184 Restaurants in the United States

2015

McDonald's closed down 184 restaurants in the United States, which was 59 more than what they planned to open.

McDonald's Pledged to Stop Using Eggs from Battery Cage Facilities

2015

McDonald's pledged to stop using eggs from battery cage facilities by 2025 for all American restaurants.

McDonald's Began Offering All-Day Breakfast in the United States

2015

McDonald's began offering in the United States a partial breakfast menu during all hours its restaurants were open.

McDonald's Tried More Flexible Burger Service and Restaurant Concept

2015

McDonald's tried a more flexible burger service and restaurant concept based on other restaurants such as Shake Shack and Grill'd.

Steve Easterbrook Became CEO of McDonald's

2015 Mar 1

Steve Easterbrook became CEO of McDonald's, succeeding Don Thompson.

First McDonald's Next Store Opened in Hong Kong

2015 Dec

McDonald's Next uses open-concept design and offers "Create Your Taste" digital ordering. The first store opened in Hong Kong.

McDonald's "Create Your Taste" Electronic Kiosks Were Seen in Some Restaurants Internationally

2016

McDonald's "Create Your Taste" electronic kiosks were seen in some restaurants internationally where customers could custom order meals.

McDonald's Confirmed Plans to Move Global Headquarters to Chicago

2016 Jun 13

McDonald's confirmed plans to move its global headquarters to Chicago's West Loop neighborhood in the Near West Side.

"Create Your Taste" Replaced by "Signature Crafted Recipes" Program

2016 Nov

Create Your Taste was replaced by a "Signature Crafted Recipes" program designed to be more efficient and less expensive.

McDonald's Malaysia Issued Statement That Said Only Certified Halal Cakes Are Allowed Inside Its Restaurants Nationwide

2016 Dec 29

McDonald's Malaysia issued a statement that said only certified halal cakes are allowed inside its restaurants nationwide.

McDonald's Launched App in the United States

2017

McDonald's launched an app in the United States that allows customers to skip the ordering line inside or drive through and order online.

80% of Franchise Rights in Mainland China and Hong Kong Were Sold

2017 Jan 9

80% of the franchise rights in mainland China and Hong Kong were sold for US$2.08 billion to a consortium of CITIC Limited, Private equity funds managed by CITIC Capital and Carlyle.

McDonald's Australia Eliminated Caged Eggs

2018 Jan

McDonald's Australia announced they had succeeded in meeting their goal to eliminate caged eggs.

McDonald's Moved to Chicago

2018 Jun 4

McDonald's moved to nearby Chicago.

McDonald's USA Announced That They No Longer Use Artificial Preservatives, Flavors and Colors Entirely From Seven Classic Burgers Sold in the U.S.

2018 Sep

McDonald's USA announced that they no longer use artificial preservatives, flavors and colors entirely from seven classic burgers sold in the U.S.

McDonald's Purchased AI-Based Start-Up, Apprente

2019 Sep

McDonald's purchased an AI-based start-up, Apprente, to replace human servers with voice-based technology in its US drive-throughs.

McDonald's Board of Directors Voted to Remove Easterbrook as CEO

2019 Nov

McDonald's board of directors voted to remove Easterbrook as CEO since he had violated corporate policies on personal conduct by entering into a relationship with a company employee.

All-Day Breakfast Was Phased Out From Menus

2020

All-day breakfast was phased out from menus at the start of the COVID-19 pandemic.

McDonald's Announced McPlant

2020 Nov

McDonald's announced McPlant, a plant-based burger, along with plans to develop additional meat alternative menu items that extend to chicken substitutes and breakfast sandwiches.

James' Deal with Coca-Cola and Sprite Ended

2021

James' deal with Coca-Cola and Sprite ended, with a new partnership with Pepsi and Mountain Dew launching.

Animal Rising Blockaded Four UK Distribution Centers

2021

Animal Rising blockaded four UK distribution centers using bamboo towers, leading to food shortages at restaurants.

McDonald's Cut Value Meals and Cheaper Items From Its Menu

2021

McDonald's cut value meals and cheaper items from its menu as part of a focus on higher-priced items.

McDonald's Partnered with Korean Boy Group BTS to Release the "BTS Meal"

2021 May 26

McDonald's partnered with Korean boy group BTS to release the "BTS Meal" in 50 countries around the world.

McDonald's Will Reopen Its Stores in Ukraine

2022

McDonald's will reopen its stores in Ukraine after closing them in February in non-contested areas like Kyiv and Western Ukraine.

McDonald's Temporarily Closed Their 850 Locations in Russia

2022 Mar 8

McDonald's temporarily closed their 850 locations in Russia due to the invasion of Ukraine.

McDonald's Announced That Closures Would Become Permanent and That It Was Selling All Its 850 Stores in Russia

2022 May 16

McDonald's announced that the closures would become permanent and that it was selling all its 850 stores in Russia.

McDonald's Announced Significant Changes to Its Board

2022 Aug

McDonald's announced significant changes to its board.

McDonald's Suspended Operations in Kazakhstan

2022 Nov

McDonald's suspended operations in Kazakhstan due to the impossibility of supplying minced meat from Russia.

McDonald's in Belarus Announced That All 25 Stores in 6 Cities Would Rebrand and Operate as Vkusno i tochka

2022 Nov 11

McDonald's in Belarus announced that all 25 stores in 6 cities would rebrand and operate as Vkusno i tochka.

McDonald's Opened First Largely Automated Restaurant in Fort Worth, Texas

2023

McDonald's opened its first largely automated restaurant in Fort Worth, Texas.

BBC Conducted Investigation, and Reported That More Than 100 Current and Recent UK Workers at Outlets of the Fast-Food Chain Allege There Is a Continuing Toxic Culture of Sexual Assault, Harassment, Racism and Bullying

2023

The BBC conducted an investigation, and reported that more than 100 current and recent UK workers at outlets of the fast-food chain allege there is a continuing toxic culture of sexual assault, harassment, racism and bullying.

EUIPO Board of Appeal Partially Annulled Their Decision

2023

The EUIPO Board of Appeal partially annulled their decision after McDonald's filed 700 pages of additional evidence despite objections.

McDonald's Announced New Fast-Food Brand Called CosMc's

2023 Jul

The company announced it was working towards a new fast-food brand called CosMc's that would be tested at ten sites.

Select McDonald's in the UK Were Testing Vegan Ice Cream

2024

Select McDonald's in the UK were testing vegan ice cream called Choco Scoop and Strawberry Scoop and receiving positive reviews.

The Court Ruled That McDonald's Had Failed to Prove the Use of the Big Mac Trademark in Relation to Chicken Products or Services Associated with Operating Restaurants

2024

The court ruled that McDonald's had failed to prove the use of the Big Mac trademark in relation to chicken products or services associated with operating restaurants, meaning Supermac's and other businesses are now free to use the "Mac" in their business names and in names for poultry products in Europe. McDonald's retains the Big Mac trademark solely for its beef burgers.

McDonald's CEO Chris Kempczinski Acknowledged the Public Outcry

2024 Jan

McDonald's CEO Chris Kempczinski acknowledged the public outcry, stating, "Several markets in the Middle East and some outside the region are experiencing a meaningful business impact due to the war and associated misinformation that is affecting brands like McDonald's."

McDonald's Eliminated Caged Eggs

2024 Feb

McDonald's met their goal nearly two years ahead of schedule, announcing the successful elimination of caged eggs.

McDonald's Has Introduced Millet-Based Buns

2024 Sep 4

McDonald's has introduced millet-based buns in partnership with the Central Food Technological Research Institute in India.

E. Coli Outbreak Occurred Associated with Contaminated Quarter Pounder Burgers from McDonald's

2024 Oct

An E. coli outbreak occurred associated with contaminated Quarter Pounder burgers from McDonald's.

WNBA Player Angel Reese Became First Woman to Partner with McDonald's

2025 Jan

WNBA player Angel Reese became the first woman to partner with McDonald's, creating the Angel Reese Special.

Over 700 Young Workers Had Filed Lawsuits Against McDonald's UK

2025 Jan

It was reported that over 700 young workers had filed lawsuits against McDonald's UK, alleging widespread harassment and discrimination.

McDonald's Founded in San Bernardino, California

McDonald Brothers Introduce "Speedee Service System"

Golden Arches Logo Introduced

Ray Kroc Joins McDonald's

Ray Kroc Buys Out McDonald Brothers

McDonald's Files for Trademark on Name

McDonald's Files for Trademark on Double-Arched "M" Symbol

Golden Arches Replace Speedee as Mascot

Ronald McDonald Introduced

McDonald's Granted Trademark for Present Version of Golden Arches Logo

Original San Bernardino Restaurant Torn Down

McDonald's Moved into Oak Brook Facility

First Drive-Thru Introduced in Sierra Vista, Arizona

McDonald's Enters NASCAR Cup Series

First Drive-Thru Restaurant in Britain Opened

First PlayPlace Introduced in the US

Michael Jordan Became First Celebrity to Have McDonald's Value Meal Named After Him

McDonald's Became Full-Time Sponsor for No. 27 Junior Johnson & Associates Ford

McDonald's Began Banning Smoking

McDonald's Attempted Hearth Express

St. Jude Children's Research Hospital Received $1 Million Winning McDonald's Monopoly Game Piece

McDonald's New Zealand Relaunched Georgie Pie

McDonald's First Tested "E-Clerks"

McDonald's Owned a Small Share of Aroma Café

McDonald's Introduced "Forever Young" Brand by Redesigning All of Its Restaurants

McDonald's Fully Divested from Chipotle

McDonald's Sold Boston Market

McDonald's Malaysian Operations Lost Lawsuit to Prevent Another Restaurant from Calling Itself McCurry

McDonald's Recalled 12 Million Shrek-Themed Drinking Glasses

McDonald's Began Partnership with Chip Ganassi Racing

McDonald's Pledged to Phase Out Pork from Facilities That Use Gestation Crates

McDonald's Monthly Sales Fell for First Time in Nine Years

McDonald's to Open Vegetarian-Only Restaurants in India

McDonald's Shut Down McResource Website

McDonald's Quarterly Sales Fell for First Time in Seventeen Years

McDonald's Suspended Operations in Crimea

McDonald's Australia Declared They Would Strive to Eliminate Caged Eggs

McDonald's Closed Down 184 Restaurants in the United States

McDonald's Pledged to Stop Using Eggs from Battery Cage Facilities

McDonald's Began Offering All-Day Breakfast in the United States

McDonald's Tried More Flexible Burger Service and Restaurant Concept

Steve Easterbrook Became CEO of McDonald's

First McDonald's Next Store Opened in Hong Kong

McDonald's "Create Your Taste" Electronic Kiosks Were Seen in Some Restaurants Internationally

McDonald's Confirmed Plans to Move Global Headquarters to Chicago

"Create Your Taste" Replaced by "Signature Crafted Recipes" Program

McDonald's Malaysia Issued Statement That Said Only Certified Halal Cakes Are Allowed Inside Its Restaurants Nationwide

McDonald's Launched App in the United States

80% of Franchise Rights in Mainland China and Hong Kong Were Sold

McDonald's Australia Eliminated Caged Eggs

McDonald's Moved to Chicago

McDonald's USA Announced That They No Longer Use Artificial Preservatives, Flavors and Colors Entirely From Seven Classic Burgers Sold in the U.S.

McDonald's Purchased AI-Based Start-Up, Apprente

McDonald's Board of Directors Voted to Remove Easterbrook as CEO

All-Day Breakfast Was Phased Out From Menus

McDonald's Announced McPlant

James' Deal with Coca-Cola and Sprite Ended

Animal Rising Blockaded Four UK Distribution Centers

McDonald's Cut Value Meals and Cheaper Items From Its Menu

McDonald's Partnered with Korean Boy Group BTS to Release the "BTS Meal"

McDonald's Will Reopen Its Stores in Ukraine

McDonald's Temporarily Closed Their 850 Locations in Russia

McDonald's Announced That Closures Would Become Permanent and That It Was Selling All Its 850 Stores in Russia

Russian McDonald's Buyer Announced New Logo

McDonald's Announced Significant Changes to Its Board

McDonald's Suspended Operations in Kazakhstan

McDonald's in Belarus Announced That All 25 Stores in 6 Cities Would Rebrand and Operate as Vkusno i tochka

McDonald's Opened First Largely Automated Restaurant in Fort Worth, Texas

BBC Conducted Investigation, and Reported That More Than 100 Current and Recent UK Workers at Outlets of the Fast-Food Chain Allege There Is a Continuing Toxic Culture of Sexual Assault, Harassment, Racism and Bullying

EUIPO Board of Appeal Partially Annulled Their Decision

McDonald's Announced New Fast-Food Brand Called CosMc's

Select McDonald's in the UK Were Testing Vegan Ice Cream

The Court Ruled That McDonald's Had Failed to Prove the Use of the Big Mac Trademark in Relation to Chicken Products or Services Associated with Operating Restaurants

McDonald's CEO Chris Kempczinski Acknowledged the Public Outcry

McDonald's Eliminated Caged Eggs

McDonald's Has Introduced Millet-Based Buns

E. Coli Outbreak Occurred Associated with Contaminated Quarter Pounder Burgers from McDonald's

WNBA Player Angel Reese Became First Woman to Partner with McDonald's

Over 700 Young Workers Had Filed Lawsuits Against McDonald's UK

Timeline was auto-generated using Google Gemini AI from Wikipedia content. Please verify with original sources: